Know where you stand — before you spend a dollar.

This isn't a tool. It's a report.

Most "free website audits" work like this: a script looks at your website, spits out a PDF of generic findings, and starts a sales sequence. You've seen them. They're not useful, and that's why you stopped opening them.

The Digital Check is different. A person opens your website, looks at how you're doing against four competitors you choose, checks how Google and the newer AI tools like ChatGPT see your business, and writes up what they found. It takes about four hours of real work per report.

That's why we only do a handful a week. And that's why we can give them away.

Five perspectives. One honest picture.

Every Digital Check covers the same five areas — because looking at just one gives you a distorted view. A fast website doesn't matter if nobody finds it. Perfect search rankings don't matter if your Google profile lists a phone number you haven't used since 2019.

Area 1 · Website & Speed

Your website is the foundation. If it's slow to load on a phone, Google quietly pushes you down in results, and visitors quietly leave — usually before they've even seen your name.

We test your website the same way Google does. You'll see exactly how long your site takes to load on a phone, what Google wants that number to be, and what "good" looks like for your kind of business.

If your site takes 9 seconds to show the main image on a phone, you'll see it here. So has every customer who ever tried.

Area 2 · Search Rankings

Showing up in search isn't about ranking for your own company name — that's easy. It's about showing up when someone searches for what you do, before they know your name.

We look at every search term your website shows up for, how much traffic each one actually brings, and — most importantly — the gap between what you rank for and what your competitors rank for. That gap is the opportunity.

Most business owners rank great for their own name and don't realize they're invisible for the searches that bring new customers.

Area 3 · AI Visibility

This is the one most business owners haven't thought about yet. And it's the one that's going to matter most over the next three years.

When a customer asks ChatGPT, "who's a good HVAC company in Denver?" — does your business get named? For most local businesses, the answer is no. Not because they're bad, but because their website doesn't give these AI tools the information they need to recommend them.

We ask two independent AI systems — ChatGPT and Google's Gemini — to look at your website and describe your business. Then we show you, side by side, what they understood, what they got wrong, and what they couldn't find. Most owners are surprised. Some are alarmed. All of them find it useful.

Area 4 · Local Listings

Google Business Profile, Apple Maps, Bing, Yelp, and 30+ other directories that feed the map apps and voice assistants your customers actually use. We check whether you're listed, whether your name, address, and phone number match everywhere, whether your categories are right, and whether you have recent photos, hours, and posts.

You'd be amazed how often a business is losing work because their old phone number is still on Apple Maps, or because their main Google category says "general contractor" instead of "roofing contractor." These are five-minute fixes that change where you show up on the map.

This is what Google sees when it tries to figure out who you are. Inconsistent signals cost rankings — and send customers to the wrong phone number.

Area 5 · Competitors

Your business, plus four competitors you name, side by side across everything above. You know your market best — you pick who to compare against. (If you want to go deeper and compare against more, just say so on the form — no problem.)

You'll see who ranks for more search terms. Who's getting more traffic. Who has more reviews and how recent they are. Who shows up in AI answers when you don't. Real numbers, not impressions. Where they're beating you, where you're beating them, and — most useful — which gaps are cheap to close and which are a longer project.

This is usually the section that gets printed out and passed around the office.

Three metrics shown here. The actual report covers more — and the "YOU" row in your report will have your real numbers.

The deliverable

A PDF of around 10 pages, emailed to you. That's the whole thing.

• Page 1 — Competitor comparison at a glance. Your position called out clearly.
• Page 2 — Where you stand in the field, written in plain English.
• Page 3 — 12-month trend: are you gaining ground, losing ground, or flat?
• Page 4 — Your share of local visibility versus your competitors.
• Page 5 — Search term coverage, side-by-side with the competition.
• Page 6 — Website speed and technical results, tested on a phone.
• Page 7 — What's changing in search — and why it matters for your business specifically.
• Page 8 — AI Visibility: what Google's Gemini sees when it looks at your site.
• Page 9 — AI Visibility: what ChatGPT sees, and where the two systems agree or disagree.
• Page 10 — The five things that would move the needle most, in priority order.

Yours to keep. No watermark, no "upgrade to see the full version," no expiration date. Share it with your team, your current marketing person, your brother-in-law who says he knows this stuff. Use it however it's useful.

Optional: a free 20-minute call.

Some people read the report and know exactly what to do. Others want to talk it through with the person who wrote it — "What does this chart mean for me?", "Which of these five priorities would you start with?", "Is this really as bad as it looks, or is it normal for my industry?"

If you want that conversation, it's free. 20 minutes, on the phone, with the person who actually wrote your report. No slide deck. No pitch. Just the Q&A you'd have if they were sitting in your office.

It's optional. You request it on the form — we don't call you unless you ask.

What the Digital Check is not.

It doesn't fix anything. It tells you, with evidence, what's worth fixing. Fixing is a separate conversation, and only if you want to have it.

It's not a 50-page everything-document. We've seen those. Nobody reads them, including the agency that wrote them. Ours is around 10 pages because that's what a business owner will actually read between jobs.

It's not a sales funnel disguised as a report. No scheduled follow-up call. No newsletter. No "your report is ready once you book a strategy session." You get the report, and then you hear from us again only if you reach out first.

It's not a long-term plan. It's a snapshot. It tells you where you stand today and what the top five priorities are. A six-month roadmap is a different conversation, and you probably don't need one until after you've tackled the top five.

Most people who get a Digital Check use it to have a much smarter conversation with whichever marketing help they eventually hire. Sometimes that's us. Often it isn't. Either way works.

Three steps. No contract.

01 · You tell us the basics.
Website URL, your industry, your city, and up to four competitor URLs. That's it. Two minutes. If you don't know who your top competitors are, leave it blank — we'll pick the four businesses your customers are actually comparing you to.

02 · A person does the work.
Four hours of real analysis across all five areas. If we have a question — say, we can't tell whether you do residential, commercial, or both — we'll email you. Otherwise you won't hear from us until it's done.

03 · Report in your inbox.
Within 48 business hours. PDF. Clear. Yours. If you submit on Friday evening, you'll have it by Tuesday morning — we don't analyze on weekends because tired analysis misses things.

Why is this free?

Fair question. Three honest reasons.

First — we'd rather show than tell. If the report is genuinely useful, you'll know exactly who to call when you're ready to act on it. If it isn't, you've still learned where your business actually stands, and that has real value on its own. Either outcome is fine by us.

Second — we cap intake. Because each report is a person's four hours of work, we can only do a handful per week. That keeps the quality high and our promises honest. Sometimes there's a waitlist. That's the trade-off for getting a report a real person wrote.

Third — we don't chase you. You get the report. If the call was requested, you get the call. After that, you'll never hear from us again unless you reach out first. No follow-up emails. No "just checking in" calls. No newsletter we didn't ask if you wanted. We don't bother anyone — ever. That's the deal.

Request your free Digital Check

One report. One email. No contract. No newsletter. No follow-ups.

FAQ

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Around 10 pages · your business vs. 4 competitors · written by a person · delivered in 48 hours · free · no follow-ups