Get found locally
— everywhere your
customers actually look.

NAP stands for Name, Address, Phone — the three core identifiers Google and every other directory use to recognize your business as a single, real entity. NAP consistency means those three pieces are written identically across every place a search engine or AI system can see them.

It matters because the algorithms that decide your local ranking — Google’s, Yelp’s, Apple’s, and now also the language models behind AI search — all cross-reference these three fields across multiple independent sources to confirm you’re a real, stable business. Variations like Street vs. St., Suite 204 vs. #204, an old cell number that lingers on a directory you forgot about — every one of those mismatches lowers algorithmic confidence. Lower confidence means lower ranking, and increasingly, fewer AI citations.

The honest answer: between 15 and 30, and the right number depends entirely on your industry and your service area.

Every business needs the core platforms — Google Business Profile, Apple Business Connect, Bing Places, Yelp, Facebook, the BBB. From there, the relevant platforms branch off based on what you do. A plumbing contractor needs Angi, HomeAdvisor, and Nextdoor. A dentist needs Healthgrades, Zocdoc, and Vitals. A law practice needs Avvo, Justia, and FindLaw. A restaurant needs TripAdvisor, OpenTable, and the local food blog directories.

Listing on every directory you can find is wasted effort. Most are low-quality and ignored by both customers and search engines. Listing on the right 15–30 — the ones your industry’s customers actually use, plus the ones search engines and AI systems trust as verification sources — is where the work pays off.

No, and the gap is wider than most business owners realize.

Apple Maps powers iPhone search and Siri. iPhones are roughly 60% of US smartphones — that’s a huge segment of your local customers running searches on a platform Google doesn’t control. Bing Places now also feeds ChatGPT’s search results, so its weight grew quietly in 2024–2025. Yelp still drives a meaningful share of restaurant, contractor, and service-business decisions. The BBB shapes whether older customers will even consider you.

Beyond direct customer traffic, every additional clean, consistent citation is also a trust signal that strengthens your Google ranking — because Google uses cross-referenced directory data to verify you’re a real business. Investing only in your Google profile while ignoring the rest is leaving the strongest indirect ranking signal sitting on the table.

More often than you’d think, and that’s most of the value of an ongoing engagement.

Holiday hours, seasonal hours, special hours — most directories now display these prominently and penalize listings that don’t update them. New services, new staff, new photos, the occasional address change or expansion of service area — all of these need to be reflected across every platform, not just the one you remembered to log into.

On top of that, directories themselves change. They redesign their listing fields. They merge with each other. They surface new categories or attributes that didn’t exist a year ago. Without ongoing maintenance, your data slowly drifts from current — and your visibility quietly drops with it. We handle the cadence so you don’t have to think about it.

No, and this is one of the most common misconceptions we run into.

Claiming a listing — verifying that you own it — is step one. It doesn’t update the data. It doesn’t merge duplicates. It doesn’t fix the wrong category that the directory’s automated system assigned when it first scraped your business name from a public record. Claiming gives you the ability to fix all of those things. Someone still has to do the fixing, on each platform, in each platform’s interface, which is more often than not different from every other platform’s interface.

This is why citation cleanup is real work. It’s not push-button. It’s individual entries on individual platforms, each with their own edit forms, verification steps, and quirks. Doing it once correctly across 30 platforms is a focused project. Keeping it correct over time is a system.

We don’t publish a price list, for the same reason we don’t publish one for the website work or the SEO/GEO retainer: the range between a single-location service business that needs cleanup across 15 platforms and a multi-location business that needs ongoing maintenance across 40 is wide enough that any number we put here would mislead someone.

What we can tell you: we don’t sell the $49-a-month “1,000 directory listings!” packages — those are mostly auto-submitted to low-quality directories that no one reads, and the listings start decaying back to wrong within months. We also don’t do enterprise listing-management retainers in the multiple-thousand-per-month range. We do focused, careful citation work for businesses where being found locally actually drives revenue.

The DigitalCHECK is free and the cleanest way to start. It tells both of us what your data actually looks like across the web, and from there a real quote takes about a day.