Get found — in
search engines
and AI answers.

SEO (Search Engine Optimization) gets your site ranking well in traditional Google results — the ten blue links. GEO (Generative Engine Optimization) gets your content cited and recommended by AI systems like ChatGPT, Perplexity, Claude, and Google's AI Overviews.

The overlap is bigger than most people think. Both reward clear structure, genuine expertise, and technically clean websites. The differences are in the details: SEO cares about keyword rankings and backlinks; GEO cares about structured data, citation-ready content, and how reliably an AI model can pull a correct answer out of your page. Doing one well helps the other. Doing them together wins both.

Short answer: yes, and the gap is widening by the quarter.

A well-optimized SEO site is a strong starting point for GEO — you're already halfway there. But AI systems look at a few things SEO doesn't emphasize enough: structured data, FAQ-shaped content, clear author and source attribution, and consistent mentions of your business across the rest of the web (what AI researchers call "citability"). Without deliberate GEO work, you may rank well on Google and still be invisible to the AI answer that's increasingly the first thing your customer sees.

The businesses winning in 2026 aren't choosing between SEO and GEO. They're doing both, because their customers use both.

Real answer: it takes a bit of work, because none of the AI platforms give you a Search Console–style dashboard yet. Here's the honest version of how we do it:

We build a set of 30–50 queries that represent how your customers actually talk — a mix of your service categories, your location, and comparison questions like "best [your trade] near me". Then we run those queries across ChatGPT, Perplexity, Gemini, and Google AI Overviews on a monthly schedule, and we record whether you're mentioned, whether you're cited with a link, which competitors came up, and which sources the AI trusted.

That gives you a "Share of Model" number — what percentage of relevant AI answers include you. It's the closest thing to a ranking metric AI search has right now, and it's trackable over time. As part of our GEO work, you get this report every month.

Honest ranges, not marketing promises:

Technical and on-page fixes — 2 to 6 weeks. Clean up Core Web Vitals, fix broken indexing, ship proper schema markup, and Google usually picks up the change within a month.

Content and keyword work — 3 to 6 months before meaningful ranking movement. New pages need time to be crawled, indexed, and trusted.

GEO visibility — harder to pin down honestly. We've seen sites get cited in ChatGPT within weeks of shipping proper structured data on a previously well-trafficked page. We've also seen sites take 4–6 months. It depends on how often the AI models retrain against your content and how much authority your domain already carries.

What we can promise: you'll see the technical improvements in the first month, the early content movement by month three, and a clear trend line in AI citation by month six. Anyone promising faster is either lying or cutting corners that catch up with you later.

We don't publish a price list, for the same reason we don't publish one for the website work: the range between a 5-page local-service site that needs cleanup and a multi-location business that needs a full content and schema program is wide enough that any number we put here would mislead someone.

What we can tell you: we don't do $99-a-month "SEO packages" with canned reports, and we don't do $20,000-a-month enterprise retainers. We do careful work on a monthly schedule for businesses where being found actually matters, and pricing reflects the scope.

The DigitalCHECK is free and the cleanest way to start. It tells both of us what your site actually needs, and from there a real quote takes about a day.

Not entirely, and not this year. But the trend is unmistakable and it matters more for some businesses than others.

Google's own data shows AI Overviews now appearing in around 48% of all searches and 30–50% of local-intent queries. ChatGPT alone handles over 2.5 billion queries a day, and roughly 89% of B2B buyers consult a generative AI tool at some point during their purchasing research. Home-service and local-trade customers are doing the same thing when they ask "who fixes [problem] near me" or "is [your business] any good" — the answer increasingly comes from an AI model before they ever see a search result page.

The right way to read this isn't "Google is dying." It's "there's a second place your customers now look, and it's growing fast." Being visible in both is cheaper than being invisible in one.

Some of it, yes. Clean up your Google Business Profile. Add proper FAQ content to your key service pages. Make sure your About page clearly says who you are, what you do, and how long you've been doing it. Get reviews on the platforms that actually matter in your industry. Those four things alone will move the needle.

The parts that are harder to DIY: structured-data markup (easy to get wrong in ways that backfire), technical SEO (easy to break without noticing), and systematic AI visibility testing (takes both tooling and time). That's usually where we come in — not to replace what you can do, but to handle the parts that need dedicated hands.