WEBSITE DESIGN & BUILD FOR HOME-SERVICE SMBs

A website that earns its keep.

Built once, maintained right, owned by you. We build fast, findable websites for home-service SMBs — small and medium businesses — that need to show up when someone searches at 9pm on a Tuesday with a leaking pipe. No template factories, no lock-in, no fluff. Just a site that loads in under a second, ranks on Google, and gets read by AI.

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🔒 doeplumbing.com
Lighthouse report
0 Performance
0 Accessibility
0 Best Practices
0 SEO
Largest Contentful Paint 0.8s
Faster than 92% of contractor sites tested.

Why it matters

Your website is the first sales call — and most of them lose it.

Around 80% of home-service buyers research online before they ever pick up the phone. Your website is the silent salesperson working the night shift, the rainy Saturday, the panicked 9pm pipe-burst search. If it loads slow, looks dated, or hides the phone number below the fold, the next call goes to your competitor three streets over.

Most contractor websites fail not because of bad design taste, but because they were built to look pretty in a portfolio — not to convert a homeowner who needs help right now. Speed, clarity, and trust beat decoration every time.

  • → Speed = jobs. A site that loads in 3+ seconds loses about half its mobile visitors before they even see the headline.
  • → Mobile is 70%+ of contractor traffic. The site has to work on a phone in one hand, in the rain, with a bad signal.
  • → AI is the new search. ChatGPT, Perplexity, and Google’s AI Overview pull from your site too — if it’s built right.
9:41
summit-roofing.com
Old WP · 4.8s
9:41
summit-roofing.com
24/7 EMERGENCY
Roof Repair
Astro · 0.8s

Same content. Different result.

3 seconds is the line.

At 9pm with a leaking roof, nobody waits 4.8 seconds for a homepage. Half the visitors are gone before the headline shows up. The site on the right loads in under a second — phone number tappable, no spinner, ready to convert.

  • 4.8s Typical bloated WordPress site on mobile
  • 0.8s Astro static site, same content, same network
  • 6× Faster — and that’s where the calls go

What we build

Six things every contractor website needs — and most don’t have.

01

Performance-First Architecture

Built on Astro and Jamstack — sub-1-second loads, 95+ Lighthouse scores, no bloated CMS dragging it down.

02

Designed to Convert

Phone number visible above the fold. Clear hierarchy. Trust signals where buyers look. No decoration that hurts speed.

03

Findable on Google AND AI

Semantic HTML, schema markup, GEO-ready content. Built so ChatGPT and Perplexity can quote you, not just Google.

04

Mobile-First, Always

Designed for the phone first, scaled up to desktop. Because that’s where 70%+ of your traffic actually lives.

05

Honest Reporting

Real Lighthouse scores. Real Search Console data. Monthly numbers, no vanity metrics, no glossy dashboard hiding what matters.

06

No Vendor Lock-In

Your domain stays yours. Your content is exportable any time. If you leave, you walk out with everything.

How we build

Three steps. Two to four weeks. No surprises.

We don’t do six-month discovery cycles or 50-page strategy decks. You’re running a business — we respect that. The process is short, structured, and you see real progress every week.

  1. 1

    Audit — free DigitalCHECK first

    Before we build anything, we audit what you have. DigitalCHECK gives you a real picture of where you stand on Google, on AI, on speed, on visibility. Free, no commitment. If you don’t need a new site, we’ll tell you.

  2. 2

    Build — 2 to 4 weeks

    Astro and Tailwind, content-first. Weekly check-ins, not monthly. You see the site grow as we build — no big reveal at the end, no surprises. If something’s wrong, we catch it in week one, not week six.

  3. 3

    Maintain — monthly, ongoing

    Performance monitoring, content refreshes, schema updates as Google and AI search evolve. You get a monthly report with real numbers. You don’t touch the code — that’s our job. You run your business.

  1. Week 0 Audit Free DigitalCHECK
  2. Week 1–4 Build Astro · weekly checkpoints
  3. Ongoing Maintain Monthly reports, real numbers

A real example

What changes when the website actually works.

HVAC contractor · Midwest US

From 3-second load times to a 96 Lighthouse score — and the calls followed.

A regional HVAC SMB came to us with a WordPress site that took 4.8 seconds to load on mobile and ranked nowhere for the queries homeowners actually search. We rebuilt it on Astro in three weeks. New layout, new copy, schema markup, mobile-first hierarchy. Same domain, same brand — faster, clearer, findable.

+TBD%
Mobile traffic
+TBD%
Calls / month
96
Lighthouse score

Real numbers will replace the placeholders once the case is published with the client’s consent.

FAQ

The questions we get most often — answered straight.

How much does a website cost?

Builds typically start in the $2,500–$6,000 range one-time, depending on scope (number of pages, content depth, integrations). Monthly maintenance is separate and starts at around $300/month. We publish ranges instead of saying “call us” — you should know roughly what you’re looking at before you book a call.

How long does it take?

Two to four weeks from kickoff to launch for a typical service-business site. Larger sites with custom integrations take longer — we’ll tell you upfront, not on week six.

Can I edit the site myself?

Honest answer: no. The site is built on a Jamstack stack — that’s what makes it fast and secure, but it also means edits go through us. That’s the trade-off, and it’s why maintenance is part of the model. We make changes quickly, usually within a business day. You focus on running the business.

What if I want to leave?

You walk out with everything. Your domain stays yours. We export your content as Markdown or HTML, hand over the files, and that’s it. No buyout fees, no “our platform” lock-in. Your business, your assets.

Why Astro and not WordPress?

Three reasons: speed (Astro sites load 5–10x faster than typical WordPress), security (no database, no plugin vulnerabilities, no hacked sites), and cost (no monthly hosting fees for a database server). For most home-service SMBs, WordPress is overkill in the wrong direction — heavy where it should be light, fragile where it should be solid.

Do you guarantee #1 rankings on Google?

No. Anyone who guarantees that is lying. What we do guarantee: a site that’s technically correct, fast, semantically structured, and built so Google and AI search engines can actually understand and quote it. The rest is content, time, and consistency.

Start with a free DigitalCHECK

See where your site actually stands — before you spend a dollar on a rebuild.

DigitalCHECK is our free audit tool. You get a real report — speed, visibility, AI-readiness, competitive context. No commitment, no sales call required. If your site is already in good shape, we’ll tell you.